Get in. Get Axecess.

 

The brief was to launch Axe into the Urban Youth Market in South Africa.

AXECESS.com is your lifestyle portal that provides an exclusive pass into the latest and most happening music and night-life scene.

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To launch such an exciting platform we created a TV Advert that spoke directly to the aspirations of the Urban Youth Market in South Africa. The Ad features only THE best celebs, musicians, tattoo artist, dancers, models and more.

 

Working closely with my Creative Directors (Art Director and Copywriter) I gained first hand experience in the process of creating a TV advert. From brainstorms, castings, moodboards, storyboarding, style references, online and offline edits, music, effects, lighting and attention to detail... Both behind the scenes and on-set... I experienced it all.  

 

Since the launch of AXECESS.com, the platform has literally exploded across the market.