GOODHEALTH PRODUCTS
In-house Designer - New Zealand
Good Health Products is a New Zealand manufacturer of natural health supplements. Their products are sold locally and internationally. Working as an in-house designer my day-today involved packaging design, new product launches, POS, digital and general website management. This role was originally intended to be strongly focused on redesigning the website and brand presence... but unfortunately none of that was possible.
This role does not allow for much creativity, with budget always limiting the end result.
Below are just a handful of elements I have worked on.
True Beauty Begins Within
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Imaglow is a sophisticated beauty supplement formulated with New Zealand Marine Collagen. The product was picking up dust on the shelves and needed a face lift. The brief was to refresh the brand and ensure the product appealed to both the young and mature market.
The above packaging redesign was inspired by luminescent algae. The bright blue glowing magically with sparkles... what more could a girl want. The packaging include UV Gloss, Foiling and Embossing. I worked extremely close with a foiling expert to ensure the gold foil would sparkles on the front of pack... the end result? Absolutely beautiful! The relaunch of Imaglow was a great success... doubling in sales over the following 12 months.
Cheers to Good Health
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With winter just around the corner, Good Health added a new product to their immune category. Just as New Zealand comes out of lockdown due to COVID19, a high strength Vitamin C Effervescent is ready to boost your immune system. We all remember as kids that drinking out of a fancy glass was always the highlight of any family dinner... so why not bring that same feeling into having an effervescent tablet. Not only does the product bubble as it dissolves but why not celebrate your journey to good health... Have a glass of bubbles on us! Let your immunity sparkle.
Good Health KIDS Range
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This was a last minute project that required an entire range to be developed, designed and launched within 2 weeks. The above were the first example poster to illustrate the look and feel. These products were to be launched in China. The little monsters have been such hit... The Good Health team have turned them into plushies, costumes and custom travel bags.
The above summer promotion was all about preparing your body to loose weight by ensuring your liver and bowel are working effectively. The 3 Step Summer Prep highlights the science behind loosing weight. The promotion required a POS Kit and visuals for social/digital.
Tri-fold Trade Presenter
A3 Poster
