MASTER BAR ACADEMY
Client: Diego - Africa - MBA
Raise the Bar, Behind the Bar.
The MBA aims to raise the bar behind the bar across Africa, targeting aspiring bartenders.
The MBA is part of The Diageo Bar Academy, the World’s Largest Bartender Training Programme. It’s Africa’s ultimate bartender qualification. The MBA creates the opportunity for bartenders to become professionals. It provides a platform that allows them to upgrade their life. I was the Lead Art Director/Designer for the MBA for my time at The Hardy Boys.
Besides learning how to make some killer cocktails, I had the freedom to pro-actively make suggestions and work closely on most of the Diageo Premium Portfolio.
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Below are some business cards, designed to look like the white shirt collar found in the MBA logo. The client loved this idea as it perfectly summed up what the MBA is all about.
MBA - Press Kit
Businessmen are know for their professional appearance. Wearing suits, looking clean and tidy is mandatory in the life of a professional. This is something that the MBA target market aspire to wear. In their eyes... when you wear a suit you have succeeded.
The concept below was designed to house an iPad Mini and an Inkling Stylist which is to form the MBA Press Kit. It shows a simple white box decorated with the MBA Bow tie (as used in the logo). This box fits snug into a jacket which will be made from suit fabric.
I am constantly thinking of ways to improve the brands I work on and below was a fun little proactive idea I came up with, which the client loved. I learnt that if you give your client more than what they have asked for, they generally appreciate the extra effort and are more trusting in the future. As a result of the Business Card and Press Kit, I was given the opportunity to redesign their entire Work Manuals, Presentations and Stationary, which required styled photography shoots and loads of design experience.
