SNAPP WORLD
Client: Diego - Snapp
Step into a Snapp World
SNAPP is a premium refreshing flavoured cider created for the sophisticated women of Africa.
It was Diageo’s first brand in Africa to be developed and marketed exclusively for women, providing a more stylish and sophisticated alternative to beer. In its first year, Snapp delivered £10 million of net sales making it The Hardy Boy's most successful launch of a new brand, ever.
After a successful launch with the SNAPP Sista band, SNAPP wanted to relaunch with a bang.
We opened up the fantastical Snapp World where every girl’s dream comes true.
Note: The following 360° Campaign was put on hold literally days before shooting.
The above moodboard was created as a summary of the TV Advert to emphasise the luxuriously playful and magical Snapp World. Having visual stimulation sells an idea and atmosphere so much easier than static imagery. Rather than relying on the clients imagination to bring the words to life we created a video. It was extremely effective.
​
The link below is to download the original presentation document which includes the build up, launch plan, mood boards, brand manifesto, TV script with storyboard, billboard execution and Art Direction style.