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ALVARO
Client: Diego - Alvaro (Ghana, Nigeria, Kenya)
Live on the Light Side
Alvaro is a non-alcoholic, clear and sparkling natural malt drink available in three flavours - Pear, Pineapple and Passion fruit. The market of non-alcoholic RTD had just begun to boom across Africa. The client wanted something fresh and clean for their POS to be instores while the rest of the campaign came to life. Below is the Art Directional route that would lead the POS and Visual Elements in the interim.
Client decided to proceed with billboards to launch the campaign due to their uncertain budget. The billboards would be supported by POS in-store and activations. The TV advert would come at a later stage, if budget allowed.
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