Inecto Plus - Live a Colourful Life - Campaign Rollout

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The Inecto Plus Colours Range boosted 9 different variants which we categorised as 9 unique personality types. We took visual inspiration from the Smirnoff Signature Drinks Campaign

and copy inspiration from wine labels. The two worked perfectly in creating beautifully memorable ads.

 

Something to highlight: The client had a tiny budget which restricted us to using only stock imagery to create a style world for each variant. This brought its own set of challenges

and restrictions.

 

The end results of the campaign resonated with our target market. The music used in the TV Ad was requested for download, the digital campaign connected our consumer with the brand.

The idea of Living a Colourful Life was literally brought to life. 

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