Nothing short of a big show stopper would suit the Wonderbra 20th birthday anniversary. 

We want to remind women of what makes the brand amazing, in a way that ‘lifts’ their spirits too.

We came up with a fun and playful idea with huge talkability potential, that could go viral on social networks.

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The Idea:

Let’s give women an opportunity to ‘lift’ a Wonderbra…

Through a unique in-store give-away stunt.

 

 

How it works:

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• We will target one major department store to activate in.​

• We design our own bespoke Wonderbra change-room, elegant, premium, with good light fittings and big mirrors.

• The change room sits apart from the rest in the shop to give it a sense of exclusivity, fitting to the brand.

• To add drama to the mystery, the room has a panel that slides away on activation to reveal a secret ‘passage.’ 

• When a lady has tried on her bra, we’ll put her to the test by daring her to steal it.

• Via an SMS/Tweet prompt, the panel inside the change-room suddenly slides away to reveal the secret escape passage. Decision time.

• If she decides to make a run for it, our hidden cameras in the passage will capture everything as she makes her escape in glee.

• Once free, she will now share her adventure on her social networks.