SNAPP STYLE
Client: Diego - Snapp
Africa's Next Top Model
SNAPP is a premium refreshing flavoured cider created for the sophisticated women of Africa.
It was the first ever RTD launched specifically to woman across Africa. I lead all Art Director for the Snapp brand since starting at The Hardy Boys... and have loved every minute of it.
Snapp was an official sponsor of the Africa’s Next Top Model show and it was my job to art direct how the Snapp Brand was to be incorporated/integrated throughout the show. I was flown to Cape Town to meet with the Director to discuss product placement and Snapp Moments. I worked closely with an interior stylist, who helped bring Snapp’s class and sophistication into the house. My Partner in crime Noni (Copywriter) and I were trusted with all the ins and outs of the sponsorship. We came up with Snapp Style for the digital platform which was created (in Collaboration with THB Click) and has in turn become a great success.
Above: Print adverts that ran for the duration of the Africa’s Next Top Model show.
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The integration between digital and the consumer was huge in this campaign.
These print ads would highlight the Snapp Shot of the week. These Snapp Shots came directly from the Facebook page. The lucky winners of each week were featured in the print ads.
The audience thrived on this digital engagement and the response was awesome!